Privacy Policy

Privacy Policy

Effective date: 21/03/25
Last updated: 15/04/26

At MyProfessional.ch, operated by Vertigo Motion GmbH, we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you use our website and services, in accordance with the Swiss Federal Act on Data Protection (nDSG, SR 235.1).

1. Data Controller

The data controller responsible for the processing of your personal data is:

Vertigo Motion GmbH
8055 Zürich
Switzerland

Email: hello@myprofessional.ch
Website: www.myprofessional.ch

2. What data we collect

Data you provide to us

  • Contact form submissions: name, email address, phone number, postal code, description of the service you need
  • Professional registration: name, surname, email, phone number, WhatsApp number, location, service specialties, languages spoken, professional biography, portfolio images
  • General inquiries: name, email, and any information you include in your message

Data collected automatically

  • Usage data: pages visited, interactions with the website, referral source
  • Technical data: IP address (anonymized where possible), browser type, device type, operating system
  • Analytics data: collected via Google Analytics 4 and Microsoft Clarity (see Section 6)

Data we do NOT collect

  • We do not collect or store payment card details
  • We do not process payments for services between users and professionals

3. Why we process your data and legal basis

PurposeData usedLegal basis
Operate the platform and list professionalsProfessional profile dataPerformance of contract
Connect users with professionals (sharing contact details when a user submits a request)User contact dataLegitimate interest (core platform function)
Respond to inquiries and provide supportName, email, message contentLegitimate interest
Improve website and user experienceUsage and technical data (anonymized)Legitimate interest
Display reviews from users about professionalsReview text, reviewer name, ratingLegitimate interest
Determine the order in which professionals appearProfessional profile data, review scoresLegitimate interest
Comply with legal obligationsAs requiredLegal obligation

4. Who we share your data with

We do not sell or rent your personal data.

Your data may be shared in the following cases:

  • With professionals: When you submit a contact form or service request, your contact details and project description are shared with the relevant professional(s) so they can respond to you.
  • With service providers: Third-party providers that help us operate the platform (see Section 7 for the full list).
  • With legal authorities: If required by Swiss law or necessary to protect our legal rights.

 

5. Automated ranking

The order in which professionals appear on the platform is determined by an automated ranking system based on factors including review scores, response patterns, and profile completeness. This ranking does not constitute a recommendation, endorsement, or quality guarantee by MyProfessional.ch.

If you are a professional listed on the platform and would like information about how the ranking affects your profile, or if you would like to request a human review of your ranking, please contact us at hello@myprofessional.ch.

6. Cookies and analytics

We use cookies and similar technologies to ensure the proper functioning of the website and to analyze user behavior.

Google Analytics 4

We use Google Analytics 4 (provided by Google LLC, USA) to understand how users interact with our website. GA4 collects anonymized usage data including page views, session duration, and user interactions. IP anonymization is enabled. Google is certified under the EU-U.S. and Swiss-U.S. Data Privacy Framework.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity

We use Microsoft Clarity (provided by Microsoft Corporation, USA) to understand how users interact with our website through heatmaps, scroll behavior, and session recordings. No sensitive personal data is collected, and IP addresses are anonymized. Microsoft is certified under the EU-U.S. and Swiss-U.S. Data Privacy Framework.

You can manage or withdraw your cookie consent at any time through your browser settings or our cookie banner.

7. Service providers and international data transfers

We use the following third-party service providers to operate the platform:

ProviderPurposeLocationData Privacy Framework certified
Google LLCAnalytics (GA4)USAYes
Microsoft CorporationAnalytics (Clarity)USAYes
HostingerWebsite hosting (WordPress)EU (Lithuania)N/A (EU adequate)
ResendTransactional emailsUSAVia Standard Contractual Clauses
Site Reviews (GLSR)Review managementSelf-hosted (WordPress)N/A (no data transfer)

Where data is transferred outside Switzerland, we ensure appropriate safeguards are in place: either the recipient country provides an adequate level of data protection as recognized by the Swiss Federal Council, the provider is certified under the Swiss-U.S. Data Privacy Framework, or Standard Contractual Clauses (SCCs) are in place.

8. Data retention

Data typeRetention period
Contact form submissions2 years after last interaction
Professional profilesAs long as the professional is active on the platform, plus 1 year after removal
Analytics data (GA4)14 months (Google default)
Clarity session recordings30 days (Microsoft default)
Email inquiry data1 year after resolution

After the retention period, data is deleted or anonymized.

9. Your rights

Under the Swiss Federal Act on Data Protection (nDSG), you have the right to:

  • Access your personal data (Art. 25 nDSG)
  • Rectify inaccurate personal data
  • Delete your personal data
  • Restrict or object to certain processing activities
  • Data portability — receive your data in a commonly used electronic format (Art. 28 nDSG)
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at: hello@myprofessional.ch

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch

10. Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These measures include encrypted connections (HTTPS), access controls, and regular security reviews.

11. Applicable law and jurisdiction

This Privacy Policy is governed by Swiss law, in particular the Swiss Federal Act on Data Protection (nDSG, SR 235.1). The exclusive place of jurisdiction is Zürich, Switzerland.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date. We encourage you to review this page periodically.

10. Contact

If you have any questions or concerns regarding this Privacy Policy, please contact us:

Vertigo Motion GmbH
8055 Zürich, Switzerland
Email: hello@myprofessional.ch
Website: www.myprofessional.ch